Posted by Fred Fletcher on Saturday, March 31, 2018 Under: Consultants
Humboldt has a new industry of consultants and professionals soliciting the cannabis industry. When talking to most of these folks they throw out the term "easy money" as their motivation. Easy profit is their end game.
Profits are made quarterly but reputations are formed over years. The seduction of easy money causes professionals to chase a dollar instead of developing a long term strategy for their clients and themselves. Manhard Consulting is a good example.
Easy money will start to corrode the recipient. The recipient's business model begins to shift from serving the clients to selling the clients. The clients needs' are no longer important. The focus shifts to selling a lifestyle brand, with plush offices, fancy cars, and native advertisements. The narrative being sold to the client is "you too can learn the easy money game."
For decades, black market pot has been easy money. A culture developed creating a group severely detached from reality, but with really large flat screen TV's. Growtards failed to learn real business skills, and most are bouncing around trying to find another path to easy money. Eventually, they find professionals and consultants to start throwing money at like slot machines.
There is no longer a path to easy money in the cannabis industry in California. This industry will be under the microscope like no other industry in California. The new regulations are extensive and many growers have already blown any chance of ever being part of the legal cannabis industry.
The State has decided it wants responsible license holders to protect the consumer. Some local growers argue the State should bend the rules for them because they have lived in Humboldt for years. This is an incredibly stupid argument. Consumers should not be exposed to feces because someone's grandparents were also Humboldt cousins. If the State regulations do not protect the consumers, the State will be sued again and again. There will be no path to easy money for the survivors of this industry, whether growers, professionals or consultants.
Most professionals serving this industry transitioned from a job they disliked. Many claim to be a one-stop shop. The regulations are expansive covering numerous regulatory agencies and gaping holes are being left in many business plans.
The ideal business transaction occurs when both sides feel they received equal value. The quality of work should match the value received. It is possible to offer a highly skilled and valuable service which becomes easier to deliver over the years. Any pursuit worth undertaking is going to be difficult in the beginning.
“The further one goes, the less one knows.”
― Lao Tzu, Tao Te Ching
In : Consultants
Tags: consultants humboldt cannabis manhard regulations